Cup Green Mountain Coffee

Cup Green Mountain Coffee

Buying Jamaican Blue Mountain Coffee Is Worth Every Penny

The island of Jamaican is known for many things, sandy beaches, reggae music, Bob Marley and coffee. The high regard for Jamaican Blue Mountain coffee among avid coffee drinkers has driven its price up to between $26 and $40 a pound. What is it about this particular brew that warrants such a high price tag?

True to its name, Jamaican Blue Mountain coffee is grown in the Blue Mountain region of Jamaica, generally located between Kingston to the south and Port Maria to the north. Rising to 7,500 feet, the Blue Mountains are the highest point in the Caribbean. The area is characterized by cool, wet weather and dark, rich soil with good drainage, ideal conditions for cultivating coffee. Though coffee is not native to Jamaica, it is the chief export of the island.

Not just any old cup of Joe can call itself Jamaican Blue Mountain. The Coffee Industry Board of Jamaica must certify every bag of coffee to ensure only the highest quality beans bear the prestigious trademark. The Board only recognizes beans grown in specific parishes of Jamaica: St. Andrew, St. Thomas, Portland and St. Mary.

The Coffee Industry Regulation Act established a system of three grades of Jamaican Blue Mountain based on the screen or size of the bean. The term screen refers to the literal screens of various dimensions used to sort the beans according to their size. The theory behind this practice is that beans grown in higher altitudes are larger and make better-tasting coffee than those grown in lower altitudes.

The rigorous quality standard for Jamaican Blue Mountain excludes beans that would probably be considered fine for other coffees. The screening process also helps to eliminate maragogipe (elephant beans). A mutant strain believed to have originated on Brazil, elephant beans are large, green, porous beans that seem to absorb the flavor of the soil they grown in. The jury is still out on their worth, but they are considered an insufferable defect for Jamaican Blue Mountain production.

At least 96 percent of the beans used must be of the same size and bluish-green tint. No more than two percent can stray from that standard in any way. Sour or black beans, or foreign matter of any kind, are considered unforgivable defects and do not fall under the two-percent rule. The most unbending benchmark is needed to maintain the traits that coffee drinkers have come to expect.

The geographical area that grows Jamaican Blue Mountain beans is relatively small and can only produce so much coffee. The limited quantity, the matchless quality resulting from painstaking cultivation, the alluring aroma and the renowned name of Jamaican Blue Mountain have undoubtedly contributed to its reputation as one of the most sought-after coffees in the world. As long as hard-core coffee drinkers continue to demand it, it will also be one of the most expensive.

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Am I the only one who doesn't see what the big deal is about Starbuck's???

To me, their coffee is waay too strong...almost tasting burnt...and too expensive for daily consumption. Yet, everywhere I go, I see the familiar cups in happy hands. I'll take Green Mountain brand any day! Lol Anyone agree about Starbuck's?
MANDY A, SHH ZENOBIA, SIR ELEVEN, you guys are too funny!!

I hear you!

Honestly, I think the main reason people go to Starbucks is because it's a status symbol in the beverage world. When someone sees another person with a Starbucks cup, the first thought is probably, "That person has money (read: class)."

I know that was true where I went to college - the "rich"students went to Starbucks and the "poor" students went to a local coffee shop called the Java Joint. Both sects looked down on the other. LOL!

I've heard many people say the inexpensive, store-bought or fast-food coffees (like from McDonalds or Burger King) can be just as good (if not better) than the expensive franchised drinks. Even their pastry treats, to me, aren't worth the money. I'll save my cash and go to a bakery!

I could be biased though - I hate coffee!

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